Power of the Polaroid: Instantly Forever

Uber-stylist and storyteller Jo Hambro showcases some of her vast personal records of polaroids taken from the fashion shoots she has worked on over the last two decades. Using her handwritten notebooks in which the 'story' is formulated, the hidden world of fashion's creative process is revealed.

Format: Hardback
Length: 160 pages
Publication date: 27 June 2019
Publisher: Clearview

A polaroid serves as a tangible and organic keepsake, serving as a valuable tool for the creative team to pause and contemplate the technical and artistic aspects of a photoshoot. The sheer exhilaration of witnessing the image gradually emerge and unveiling the final outcome transforms the polaroid into a miniature masterpiece, deserving of recognition as such.

In this captivating book, renowned stylist and storyteller Jo Hambro presents a captivating collection of polaroids that she has personally captured during her illustrious career spanning over two decades. These polaroids serve as a profound testament to the fashion shoots she has been a part of, intertwining with her extraordinary notebooks, scribbles, and sketches that form the foundation of each shoot's narrative. Through this captivating blend of visual and textual elements, readers are granted an exclusive glimpse into the enigmatic realm of fashion's creative process.

Jo Hambro's polaroids, coupled with her meticulous notebooks and sketches, transport us into the depths of fashion's imaginative world. These images serve as tangible reminders of the creative journey, capturing the essence of each shoot's mood, theme, and narrative. They provide a unique perspective into the behind-the-scenes magic, offering a glimpse into the thought processes and inspirations that shape the fashion industry.

Moreover, Jo Hambro's personal anecdotes and insights add an intimate layer to the book. She shares her experiences, anecdotes, and personal reflections, shedding light on the emotional and artistic aspects of fashion photography. Her storytelling skills and vivid descriptions bring the polaroids to life, creating a vivid and captivating narrative that resonates with readers on a profound level.

In conclusion, "Polaroids: A Fashion Shoot Story" is a captivating exploration of the power of visual storytelling and the enduring legacy of polaroid photography. Jo Hambro's remarkable collection of polaroids, coupled with her insightful narratives, offers a unique perspective into the world of fashion photography, inviting readers to immerse themselves in the creative process and appreciate the artistry behind each image. This book is a must-read for fashion enthusiasts, photographers, and anyone with an interest in the visual arts.

Weight: 1206g
Dimension: 242 x 301 x 21 (mm)
ISBN-13: 9781908337412