Corporate Entrepreneurship and Innovation

This bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship, covering culture, structure, leadership, strategy, and the entrepreneurial mind-set. It emphasizes the importance of bringing new, innovative ideas to market to achieve true success and offers a fresh approach to strategy that can overcome barriers to launching new ideas. It is essential reading for students studying Corporate Entrepreneurship, Intrapreneurship, or Corporate Venturing, and for courses on Strategic Entrepreneurship and Innovation.

Format: Paperback / softback
Length: 465 pages
Publication date: 28 February 2020
Publisher: Macmillan Education UK

This bestselling textbook, written by a highly regarded expert on entrepreneurship, offers an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and thoroughly revised, this accessible text is structured into four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership, and strategy. The third section focuses on the entrepreneurial mindset, including how to encourage creativity, business ideas, and developing concepts. Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development, and the role of shareholder value.

It is no longer sufficient for businesses to grow solely by cutting costs and acquiring competitors. To achieve true success, organizations must avoid an aging product or service portfolio and bring new, innovative ideas to market. Corporate entrepreneurship is inherently risky and requires a fresh approach to strategy. The approach offered by Paul Burns will successfully overcome barriers to launching new ideas, internal challenges of managing creativity, and demonstrate how to foster an entrepreneurial culture. This is the go-to textbook for all students studying corporate entrepreneurship, intrapreneurship, or corporate venturing at undergraduate, postgraduate, or MBA level. The book is also essential reading for courses on strategic entrepreneurship and innovation.

New to this Edition:
- Fully revised and updated content throughout, with a new four-part structure
- Brand new case studies in every chapter, featuring some of the world's highest profile companies
- Expanded coverage of digital entrepreneurship and innovation, including emerging technologies such as blockchain and artificial intelligence
- Revised and updated examples and case studies to reflect the latest developments in the field
- Updated references and resources to provide students with the most up-to-date information and insights

Whether you are a student, entrepreneur, or business professional, this textbook will provide you with the knowledge and tools you need to succeed in the dynamic world of corporate entrepreneurship.

Weight: 1238g
Dimension: 253 x 195 x 19 (mm)
ISBN-13: 9781352008791
Edition number: 4th ed. 2020